Books and Crabs... a lesson from the trenches

I usually try to write to appeal to readers, but today, I'm making an exception. This is for writers, and readers who want to see the man behind the curtain.

I recently participated in the West Point (Virginia) Crab Carnival as a vendor. Two friends and I, with riparian themed books, participated and here’s a smattering of what I learned. Although this isn’t my first time around the festival block, I always learn something new.

• Don't expect to actually sell books. That's not the point at all.
• The point is networking, name recognition, and goodwill. 
• I know you're an introvert but bring your social face.
• Bring more books than you expect to sell... just in case.
• Know where the bathrooms/port-a-potties are located. You'll be giving a lot of people directions.
• Know your audience. (Bring appropriate enticements to lure them in.)
• Plan for inclement weather. (This was an outdoor event and we had beautiful weather, but oh, the wind.
• Bring enough change to make change... for yourself and others in need.
• Don't forget your Square reader or similar device for taking credit card purchases.
• Appropriate (and easy to assemble/disassemble) tables, chairs, props, tents, etc.

So now, go out there and have fun! Practice makes perfect! See you next year!